Creative destruction is the art of creating and destroying the content you love in the form of an artistic statement.
It can be accomplished in many different ways.
In this article, I will take a look at a few of the most common creative destruction techniques and discuss how to use them effectively to craft your own creative plan.
Visual Design A great tool for creative destruction is to design a beautiful, clear, and engaging graphic design to represent the essence of the content.
You can use the following three elements: the image, the title, and the caption.
Your creative director will make this visual decision for you based on your goals.
Color You can also use the use of color to represent a certain concept or message in your creative statement.
In the example below, I have chosen blue for the title and green for the content to represent its meaning.
If you are creating an advertisement, you can color the text in the background green.
In addition, the caption can be used to show how you plan to use the image.
Image Use a clear, clear-cut image to represent your creative plan and to add depth to your statement.
I use this image in my creative statement to highlight my goals and how I plan to make them happen.
I hope you enjoy using this tool!
Let me know in the comments if you have any questions.
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