Creative communication is a field that’s growing in popularity around the world, and the top five creative fields according to new research shows that creativity is on the rise.
But what is creative communication?
The word creative has come to mean anything from visual art, to design, to performance, and even music.
And as the creative industries continue to evolve, so does the term creative, with it’s wider definition.
What are some of the top creative industries?
Creative Media is a sector which is being increasingly driven by digital content, which includes films, TV, books and more.
This year, the International Creative Media Association (ICMA) launched the ‘Creative Culture 2020’ and the new research highlights the importance of digital media as a new revenue stream for creative industries.ICMA president Paul Mottram said the industry was now at a critical time and there were many opportunities to drive change.
“As digital growth continues to drive the creative economy, the potential for new business models is limitless,” he said.
“In order to take advantage of this growth and grow our businesses, we need to focus on our creative industries and what they can deliver to the consumer, to businesses and the world.”
Creative industries are defined by their use of the creative process, as well as how they are delivered to audiences.
This is not the first time the creative sector has been linked to the ‘creative economy’.
In fact, the term ‘creativity’ has been used to describe a variety of industries in recent years, such as the arts, design, advertising, and publishing.
The research also found that creative industries saw a big jump in the number of jobs in the industry in the past three years, with the number in the creative industry rising by 22 per cent in the same period.
The key takeaway from this research is that the digital economy is fuelling growth in the creativity sector, which is likely to continue to grow, as digital technologies become more prevalent.
However, there are other creative industries, such the arts and education, that are growing at a slower rate, and there are opportunities to create and deliver new content and services.
Creative companies are also attracting new talent and new ideas to the sector.
According to the ICMA, creative industries are looking for a diverse range of people and skills to help them grow, which can help create a stronger creative economy.
“The industry is not immune to the effects of climate change,” Mr Mottra said.”[It is] one of the areas where climate change is leading to more people moving out of traditional industries into creative industries.”
How does it work?
In the study, the ICM found that more than 75 per cent of the respondents to a survey on creativity were from outside Australia.
More than one in five (19 per cent) were from a non-Australian country.
“There’s a big opportunity for people to work in creative industries because there are so many of us out there in the world,” Mr Kwan said.
The survey also found there were more than 400 people working in the entertainment and advertising industries in the U.S. in 2020, with more than half of them being in the US.
There were also more than 100 people working across the creative and creative services industries in Australia in 2020.
“I’m really proud to be a part of the industry that’s really growing, because it’s so exciting,” Mr Pappas said.